There are a few things all businesses require at some stage of operation, one of these is print. This refers to anything a company purchases for advertisement- pens, business cards, posters- as well as things like menu’s for restaurants. Basically, anything you see with a businesses name or details on it that isn’t online, is considered print. There seem to be so many options in terms of companies offering printing services, all ranging in price and quality. So, how to businesses choose? The simple answer is that they often don’t; many organisations use print procurement companies. If you aren’t sure what a print procurement company is, keep reading to find out.
What is a print procurement company?
These organisations essentially deal with everything surrounding printed goods for other businesses. Oftentimes, businesses don’t have the time, or knowledge to get business cards or leaflets made, but suppliers of these goods don’t usually design or handle things for you. So, print purchasing companies act as a middle man; businesses pay them to design and order anything they need. Essentially, these companies help to buy any printed item effectively and efficiently.
Why do businesses need print procurement companies?
Many people don’t understand how much work is involved when it comes to buying printed items, but there is much more to it than you might first think. It can become quite complicated and expensive if you don’t know what you’re doing. The main thing these firms do for you is get quotes from several different suppliers, the goal is to get the goods needed at the lowest price. Print purchasing businesses also try to connect the business to the most suitable printer based on style and item.
What can businesses get printed?
Businesses can get almost anything printed. This includes, business cards, envelopes, business forms, brochures, and even items such as mugs and pens. If it has a businesses name or logo on it, it counts as a printed good.
Are they relevant?
This is something many people wonder; with the number of corporations offering printing services, why are print procurement companies necessary? Many business owners argue that they can get stationary or other items made without the need for a third party involved. However, this could end up costing you more, and the quality may be sub-standard. Because these buying firms focus on purchasing printed goods, they are aware of where the best places are to get the goods made. Some printers may have a focus on stationary, whilst others may be better at posters; buyers will ensure you are connected with the most suitable printer for your specific needs. Furthermore, as purchasing firms give printing establishments regular business, they will often get the best prices possible for their clients.
Are they a waste of money?
This is really opinion based. However, although you are spending a little more initially for the services of the purchasing firm, you may save money in the long run. As mentioned above, these organisations can offer get better deals from printers, so when you add everything up, you will probably find you have spent slightly less. Many buying businesses say that they can save you up to 30% on your printed goods. It’s not just money you need to consider though, what about the quality? The goods you are having printed have your company name and logo on them- this is often the first thing potential clients see. So if the quality is poor, it doesn’t look overly professional. Buying firms will ensure that whatever you have printed is of the highest quality and is a good representation of your company.
Hopefully you now have a better understanding of what print purchasing firms do and how they operate. It really is down to the individual to decide if these firms are worth the money. But at least you now know the facts and are in a better position to make a well informed decision.