Author Archives: Alan Price

Wet Weather And Australian Football

football players clashing

Wet weather changes everything – usual strategies no longer work. As a player, you need to have a more effective approach here. Wet conditions can bring its own challenges, which one must be prepared for. Accurate kicking of the ball will get suffered thanks to the wet conditions. Well, you need to have better concentration as it is going to be immensely helpful. As a player at Brisbane Broncos NRL during wet conditions, you have to ensure best contact which is achieved only through dropping the ball at the right place, closer to the foot.

Chances are high for ball to split in wet conditions. You might find it hard to pick up the ball. You need to have a tight grip on the ball as you need to do it with both hands. In case if you find it hard to hold onto the ball, you should play it forward. That is the best thing you can do.

Bouncing the ball is an extremely important aspect of Australian Football. But wet conditions will make it hard for you to do. Trying to bounce the ball can be a huge flop as the ball can slide away. This will result in player having difficulty in securing the ball. And in case the ball touches the water, it will only plop instead of bouncing. One strategy you may apply is to touch the ground with the ball. However, it can slow you down giving a chance to get caught.

Speaking of wet conditions, we have to talk about marking the ball. We are especially referring to the high mark which is very difficult during wet conditions. You need to keep in mind that ball might slip through. You may also have to consider the ball becoming heavier. How do you deal with it? Well, you can soften your arms and hands. This way you can prevent the ball from slipping through your hands.

One also needs to spoil the mark which is an important aspect of the game. Spoil must use both fists which is extremely important.

You also have to keep in mind that the ball might not travel a considerable distance during wet conditions when you try to handball or kick. You need to adjust your position accordingly to deal with this situation. You have to be alert about the possibility of ball slipping through your hands.

When you work with an experienced coach, he will guide you regarding the best techniques to employ in case of wet conditions. Wet conditions make it hard for you to control the ball. Bouncing becomes a real issue. Ball can always slip through your hands. With the right techniques, you will be able to deal with the hardships that come with wet weather. You can actually turn the adverse conditions into your strength. You need to follow the above mentioned points in order to improve your skills if you wish to play good Australian Football during wet conditions. As a player you have to acquire the skills to play in tough conditions. You need to learn a great deal about the right strategies for different weather conditions so that you will be prepared to face it.

Want to Expand Your Horizons? Get a Grand Canyon Helicopter Tour



The world is full of amazing and beautiful landmarks. The Sydney Opera House, the Golden Gate bridge in San Francisco, the Eiffel Tower and the Lincoln Memorial are just a few that come to mind. What society has created throughout history can be breathtaking and inspiring, sometimes defying logic and reason. However, the innate beauty and wonder of the natural world is unparalleled, and it’s on full display if you organize a Grand Canyon helicopter tour. There’s no doubt that it’s a big commitment, particularly if you’re travelling overseas to get to Colorado. But there’s no doubt that the whole experience is worth it. Instead of planting yourself in front of the television these coming holidays, do something different and get involved in a Grand Canyon helicopter tour. Still not convinced? Here are several great reasons why.


Close to Las Vegas

Now, America’s greatest ravine isn’t exactly next door to the City of Sin, however, it is close enough that you may as well make a proper vacation of it. In fact, you can fly to Vegas and organise a Grand Canyon helicopter tour that will pick you up at one of the locations in the entertainment city. In the past, you would have had to book a bus or organise a rental car to drive through Colorado to get to the gorge. It’s a long trip that eats up a good chunk of your day. Plus, there’s not a lot to see on the trip there.

Instead, take the aerial route and save yourself some much-needed time. You can be dining at The Bellagio for breakfast and back home for dinner with plenty of time to spare. Visit all the great casinos and restaurants that the casino city has to offer!


Some of the best views in the world

There aren’t many things that compare with a Grand Canyon helicopter tour. A Sydney Harbour Bridge climb would be close but it’s hard to compare views of the harbour city with the views of the United States’ greatest ravine. The thing about taking the aerial route through the gorge is that you get unrivalled access. Have you ever heard of the Dragon Corridor? Well, it hosts some of the most exclusive plant species in the entire Colorado region. Naturally, you can’t see any of this flora from a vantage point, so if you want to see it for yourself, a Grand Canyon helicopter tour is the only way.


Learn something new

Instead of wasting your time gambling away money, consider learning something new about one of the world’s greatest natural wonders. There are plenty of information centres and guides that will take you on an amazing Grand Canyon helicopter tour. You’ll learn some amazing new facts, like the fact that the gorge is widening and deepening over time because of erosion from the Colorado River. You’ll also learn that over 2 million years of geological history has been revealed through studies of the Colorado River and the surrounding area!


Fantastic, unforgettable memories

Finally, another great reason to check out a Grand Canyon helicopter tour is the amazing memories you’ll create. Seeing this amazing natural site is a once in a lifetime memory – something that you will never truly forget. Remember to bring a very good camera to take photos. Cherish the great time spent with family and friends.


Final reminders

There are a couple of things you’ll want to bring on your Grand Canyon helicopter tour. Naturally, it will depend on the weather. Organise your trip early if you intend to go in summer – it’s generally very popular. Bring a pair of sunnies in summer and nice warm jacket if you’re going in winter!





All Your Questions About How to Reglaze Glasses Answered


New specs can be a significant cost, especially if you’re changing your prescription regularly and having to replace them every couple of years. Whilst it’s important to choose a style and fit that suits you and your life, chances are you’ve probably found good frames that suit you in previous years. If you aren’t looking to change up your look and you’re happy with your existing frames, then a reglazing service could be the option for you. Here’s everything you need to know about why you should reglaze your glasses.


What are reglaze glasses?

Firstly, if you aren’t exactly sure what the term means or the benefits of this service, it’s really quite simple, reglazing refers to the replacement of lenses into your new or existing frames. Once you decide to reglaze glasses, you can save significant money by offering a solution that allows you to repair or reuse your existing specs.


Why reglaze your glasses?

There are several reasons you might seek out a service to replace your lens, including;


Replacement of damaged lenses

If you seriously damaged your lenses by smashing or scratching them then a lens replacement might be in order. If the frames are not broken then your existing prescription lenses can simply be swapped out for new ones. If the frames are damaged, the spectacles might not be eligible for new lenses. Damaged frames can make it difficult for the provider to fit new lenses.


Changing your prescription

If you’re prescription has changed and you need to update your lenses they can be easily upgrade to new lenses whilst keeping your existing frames.


Reduce unnecessary waste

If you have spent a substantial amount of money on a pair of designer frames, or just don’t feel the need for a change then you should reglaze your glasses. This is a great options to reduce unnecessary wastefulness. If you’re frames are in good condition and you’d like to get more wear from them, there is no reason they shouldn’t be reused with your new lenses.


Adding a lens coating

If you’re happy with your current specs but want to add a tint, polarisation, anti-glare or a photo-chromatic coating then a pair of newly reglazed glasses is the way to go. With many options available, adding a coating is an easy way to get more from your specs.

The choice to reglaze glasses instead of buying new can saves both time and money. Not only is the price significantly cheaper, but the time to prepare new lenses is often shorter than the time taken to prepare entirely new prescription frames. If you’re reliant on your glasses, a quick turn-around can be a lifesaver!

glasse for men


What is the process?

So what happens when you want to reglaze your glasses? Most services have package prices on offer based on the style of your frame and the prescription lenses required. Once you have selected the frames that you want to update, you should obtain a recent prescription and get the measurements of your glasses. Measurements you need to obtain include;

Diameter of the lens

This is measured from the bridge across the lens.


Measure the region that sits directly over the nose

Arm length

There are several standard arms lengths. Measure the length of the arm.

You should provide the retailer with your prescription and specifications. They can then quote you an exact price – you will see significant savings on the cost of buying entirely new specs. Once you are happy with the price you should post the frames to the chosen provider and they will fit the new lenses. It’s actually quite a simple process!



Can you reglaze non-prescription glasses?

Yes you can, it is possible to change out the lenses of your sunnies. This is useful if you want to update them to add a prescription or a tint.


Are there any frames that can’t have the lenses changed?

Any frames that have a strong curve or are damaged, fragile or distorted in anyway will not be good candidates to have the lenses replaced. Most providers offer free assessments and will be able to tell you if there will be any issues.


How long does it take?

Depending on the provider turn-around time is usually anywhere between 2-10 days to reglaze glasses. Timings are usually faster than when ordering an entirely new pair of specs.

If you’re upgrading your prescription regularly, looking to get more wear out of your expensive frames, or want to make the most out of your sunnies, then choosing to reglaze glasses instead of buying new is a great opportunity to save some money and time. Updating you lenses is a fantastic solution for breathing new life into your old frames.

The process is simple and convenient and there are many reliable providers on the market offering great rates and quick turn around times.


How Can You Find Cheap Rubbish Removal in Sydney?

garbage trucks in a dump site


When household junk tends to build up it can be a gruelling task to dispose of it by yourself. None of your friends or family really want to help with a task like this either as they don’t want to clean out their own garage let alone someone else’s. If this situation resonates too closely with you, you’ve probably already tried to look for cheap rubbish removal in Sydney. Companies like this are able to serve the entire Sydney region so you don’t have to worry if you’re all the way out in Parramatta or in the heart of the city in the CBD.

During your search you may have noticed that there are plenty of services but no real budget services for those that don’t want to break the bank. We know how difficult it can be to find a cheap rubbish removal in Sydney so we have created this helpful guide to get you on the right path for success.


Where to start looking

On your quest for cheap rubbish removal in Sydney you need to do some research to find a couple of places. Our goal will be to contact several different companies asking for a quote in order to see which one is the cheapest and if they offer services that we are after.

So where should we start looking? We will combine a list of companies from recommendations and our own study.



Getting recommendations for services is one of the easiest ways to get helpful advice on which companies in the local area are the best to use. We can get recommendations by asking friends and family to start off with. Chances are that they have been in similar situations where they had a pile of junk that they needed to get rid of. Ask them if they used cheap rubbish removal in Sydney and their experience with the company. If they had a good experience along with it being relatively low cost it can be added to your list of potential candidates.

Another group of people that you can ask for recommendations is from professional relationships. This would include your work colleagues as well as any other professional relationship that you may have. They may know someone personally in the industry or have used the service themselves. If other people can vouch for them the chances are that they are pretty good.


Research and study!

After you have exhausted your friends and family about cheap rubbish removal in Sydney it is time to go out and find some companies for yourself. This means that you have to sit down and do some research on your own end. The most effective ways to find cheap rubbish removal in Sydney is to search for companies on the internet and through phone books. Companies that have nice and presentable websites are your best bet as they have resources to allocate to their aesthetics which means they have resources to allocate to equipment and good employees as well.



On your search for cheap rubbish removal in Sydney also be sure to check out their social media profiles. Social media is a relatively new trend for businesses but is very effective for consumers to interact directly with a brand. On these profiles you will be able to check reviews as well as how past customers interact with the brand.

Bad reviews do happen so instead of dismissing the company for one, one star review investigate what went wrong and see how the company replied. Good companies will respond to the review and explain what happened to the wider audience to better their image. If they are aggressive or dismiss the complaint altogether, chances are they aren’t very good to work with.

Etiquette for Wedding Invitations

wedding dance

If you’re about to start preparing for a marriage ceremony, you want to make sure that you start all the planning arrangements on the right foot. Planning a ceremony can be incredibly stressful and tiring, so it’s best to start organising as soon as possible. One of the first things you should be doing is choosing the design for your wedding invitations. Indeed, your marriage cards are really important as they inform your guests regarding all the key information of your ceremony: the date, catering requirements, the venue, the RSVP cut-off and more. So, when planning your wedding invitations, make sure you follow this guide carefully to get the best cards for you.


Know the style you want

Before you choose anything, it is critical that you know the theme of your marriage ceremony. At the same time, you will need to find a location that is conducive to the theme you want. Do you want to get married on the beach? Have a secular arrangement? Or do you want a traditional service in a church? Perhaps you’re even considering a destination event in Hawaii or Fiji. It doesn’t matter what choice you make, however, what is important is that you reflect the tone and style of your ceremony in your wedding invitations.

For example, wedding invitations with a simple theme, like a white background, with simple neutral colours (i.e. black, grey) for text and patterns will suit a modern-style ceremony. On the other hand, a more traditional ceremony will likely require marriage cards that feature vivid, rich colours, cursive writing and floral patterns.


Don’t overdo it

Some of the worst wedding invitations are the ones that are cluttered with too much information. Pictures of the engaged couple and a nice little written anecdote can work well, however, you don’t want to tell your guest list your entire couple story. Keep the content simple and remember to include only the most important information. The date, the venue, catering needs, music and transport arrangements are some of the things you should be including.

Likewise, keep your content concise and straight to the point. Proof read and triple-check for any spelling or grammar mistakes. You could even get a close friend to quickly proof read the writing to double-check, since it can be hard to pick up on little things if you’ve read through the card so many times.



Guests with young children may want to know if their children are invited. If you want your event to be adults only, ensure that you address your wedding invitations to the adults in the household only. On the other hand, if children are welcome, all you need to write is “and family” after the names of the adult invitees.




Make sure you include an RSVP stamp with each of your wedding invitations. This makes it easier for your guests to respond and reduces the likelihood of them forgetting to respond entirely. A general rule of thumb is that the deadline for your RSVP date should be two to three weeks before the date. This gives you plenty of time to verify the numbers for the caterer, organize your table arrangements and finalize any other arrangements. This will save you a lot of stress in the lead up to the big day.


Dress code

You want to make sure that the dress code is included on your wedding invitations. Most cards will include it in the bottom right hand corner of the reception card. You don’t have to go into too much detail, unless you’re having a very specific theme with specific requirements. Generally, “black tie” or “cocktail attire” is sufficient information.



How Brochure Printing Can Benefit Your Marketing Campaign

print color scheme

Australian businesses are striving to find the right means of communicating to their client base with the correct message without blowing out the budget.

How are managers supposed to strike that balance when there always appears to be a compromise somewhere in the equation?

One solution can be found with brochure printing, a means of producing physical content that outlines a series of features and incentives from a business.

Here we will explore how this practice can accentuate and boost a standard marketing exercise to transition from a one-dimensional promotion to a comprehensive and elegant message to the community.




Sell To People On The Go

One of the inherent advantages of opting for brochure printing to market your business is the ability to sell to people on the go. These booklet designs are friendly for the pocket of people who managers or executives encounter as they can be displayed on waiting tables, are readily available on countertops or at convention centers with business-to-business (B2B) meetings. That freedom of access is something that separates brochures from standard A4 documents or large scale posters where the information cannot be taken with them.




Thinking Outside The Box

The great news about brochure printing is that this is a practice that is versatile, flexible and open to a variety of styles and designs to suit any occasion. In this respect it is an activity that allows a business to operate outside of the normal box that an industry will adhere to, whilst not compromising on that professional image. From circular and triangular shapes to die-cuts, tabs and loose-leaf inserts, there is a litany of choice at your disposal.


Run In-House or Outsource

Who is to say whether or not your business will outsource your brochure printing needs or to invest in a program to run in-house? If the hierarchy of an enterprise believes that this is a successful endeavour, then there could be a need to replicate the process for future projects. Given the advent of new printing technologies, the capacity is there for small businesses and startups alike to run their own unique program that circulates materials with speed and efficiency.


Printed Cut-Through Against Digital Commercial Space

In 2018 there is clearly a shift away from physical advertising to bundle in brochure printing with newspaper circulation as a means of making sweeping generalisations. There is no denying the speed and reach that can be made with online technology, however the studies that have been conducted in this field tell an interesting story.

When it comes to cut-through and effectiveness of a marketing message, a branded brochure has a greater success rate of speaking to the consumer base than a generic online advertisement. On the internet there is a myriad of distraction and the user is on a platform where they can switch from one tab or one application to the other. For those businesses that embrace brochure printing, they are creating lasting physical copies that cannot be ignored.


Cost Effective Form of Advertising

When a manager considers how much information they need to include onto their promotional material, there could be a string of incentives, guidelines, testimonials, images, case studies, prices and other points that are hard to pack into one message. Brochure printing empowers enterprises to lay out all of those details into one concise pamphlet where each individual page pertains to a new piece of information. That carries with it a cost efficiency where there is no need to carry out individual campaigns for that information, compiling those bullet points into one easy-to-read brochure.



Brochure printing projects require the marketing team to hit the right mark, but the right design and delivery can be as effective as any other promotional method you could embrace.


Where to Find Mexican Party Supplies

party supplies

With all of the stressors that can come with life, there can be nothing more important than having a gathering with loved ones. People are able to share great food together, to dance, to laugh, and can shake off the worries of their everyday life. As gatherings and events can be so beneficial and can be so much fun, many people out there like to take things to the next level by hosting themed events. For example, someone may host a masquerade event where everybody who comes to the gathering has to wear masks. This can be a great deal of fun and will also offer guests a sense of excitement leading up to the event as they will have to think about their costume.


Furthermore, having a themed function can make for great photos to share with others on social media. Another great theme that can also pay homage to some people’s culture and family heritage is a Mexican themed party. When people do want to go with this option, they will need to find somewhere to find Mexican party supplies. This can include things such as coloured table runners, paper flowers, coloured streamers, and balloons. It can also include ponchos and sombreros for guests to wear. As hosting this kind of function can be a great time for all, this article will explore where people are able to find Mexican party supplies.


Find Mexican party supplies by searching online

More often than not, the best place for people to find Mexican party supplies is online. The reason for this is because in this day and age, most companies will have a website. Some will even have a website instead of a store. This will save them overhead costs and will allow them to deliver items to people anywhere in Australia. While it can be fun to visit a store in-person, it can often be a lot quicker and cheaper when shopping online. As this is the case, most people will use search engine sites such as Yahoo, Bing, or Google to search for what they are after. The results that show up will usually be the most relevant to them, making it easy for them to click on a website and see what kinds of things they are able to purchase. The great thing about searching online is that people may even come across certain items that they hadn’t thought about before that are able to make their gathering extra special.

party balloons


Find Mexican party supplies by visiting a store

While shopping online can often be quick and easy, people often have a really good time when they visit a store in order to find Mexican party supplies. People are able to visit places such as Kmart or the Reject Shop in order to find generic items but will likely have to visit a specialist store in order to find things that are more specific. Once again, this kinds of stores can usually be found online so it can be worth having a quick search on the web. The great thing about visiting a store in-person is that people are able to see first hand what items will look like and are able to decide on what colours and textures can match together.

Furthermore, people will usually be able to save on postage costs and may even receive a discount when purchasing in bulk. As there are just so many benefits to hosting a fun, themed event, more people should get out there to see what kinds of items and decorations they are able to find.

party supplies

How to Know if Leather Lounges are Authentic or Fake

leather lounges

It is genuine for consumers in 2018 to be a little bit cynical about the legitimacy of leather lounges.

Given the sheer amount of choice and number of providers that are on the table for shoppers in Australia, there are outlets from domestic shores and overseas who promote themselves as the real deal.

However, there have been enough case studies and examples to sift over in recent years that illustrates a strong degree of deceit among certain suppliers of these products.

Lounges and sofas are hot items for members of the public who want a seating arrangement they can create their living space around.

To the uninitiated, these could be grade A sofas that are well resourced and purchased for the long-term, only to later find out they have been sold an illegitimate product and a faux lounge.

So what should a consumer be aware of as they venture into a department store on the lookout for a leather item that will allow them to access something of tangible value?

Fortunately there are some tips that can be utilised to differentiate between the authentic and the faux products.

What is the Feel of the Fabric?

If there is a softness that can be felt to leather lounges that is not akin to general sofas, then there is a strong possibility that you have landed on an authentic product. Once you have taken a seat into this item, it should neatly sink down into place without feeling rigid or tough on your exterior. It is when the tangible feel of the item is plastic and inflexible that customers should be able to sound out a faux provider in this respect.


What Does the Label Say?

There are unique discrepancies that are involved with real leather lounges that put them apart from their faux counterparts. One of them is to do with the label. If you come across a brand that you recognize from mainstream providers and outlets, and it stipulates on the label that it is genuine leather, then there is a strong likelihood you have encountered a legitimate source.

The more detail that is offered such as the type of leather including rub off, softgrain or antique options, the better. Do not let this facet alone fool you though, because deceitful operators can easily manufacture a label that seems authentic on face value.


What is the Price?

One of the major factors why faux leather lounges garner any circulation is because consumers are on the hunt for a bargain. Even if that only happens to be 5-10% off a regular retail price, an illegitimate item will look to cut down on the price to find their own corner of this market. You must acknowledge that this niche is quite the investment and any brand seeking to sell you a knocked-down lounge for price is likely to be issuing an inauthentic good.


What is the Smell of the Lounge?

When they talk about some consumers being able to “sniff out” a bargain, well there are scenarios whereby individuals can literally smell out leather lounges for their authenticity. Head to a store and smell their range of leather products. Once you have the scent in mind, you will be able to draw parallels between the real and the fake.


Concluding Thoughts

If you have identified one of the great aesthetic leather lounges from a department store and you have undertaken this process of checking and cross checking, but you are still at a crossroads debating the authenticity of the item, there are some steps you can take.

The first is to obtain a warranty from the provider so you are safeguarded for an inauthentic sale, and you can receive a written agreement/contracted sale document that stipulates that the item is indeed real leather.

In the event that you have be mislead and been sold an inauthentic product, you must demand a complete refund for the good. Failing that process from the end of the provider, you can contact the ACCC to lodge an inquiry about the matter.

Notes of Caution When Outsourcing Through a Digital Marketing Firm

Notes of Caution When Outsourcing Through a Digital Marketing Firm

Bringing aboard an SEO Sydney agency to help improve the online performance of your business can be a wise investment.


Not only will you be calling upon an enterprise who has a team of experts on hand, but by opening a dialogue you will be able to cater your demands to their specific services.


There will be a variety of organisations from different sectors in the commercial world that require help in this regards.


Training and educating staff internally can be a timely and costly exercise, and this venture cuts down those barriers to access the assistance directly.


However, for domestic and foreign brands alike, there should be some notes of caution to recognise before proceeding with a business partnership.


For all the advantages that could be sourced through these parties, it is imperative that your company undertakes due diligence before entering into a digital project.


Let us dive further into the cautionary tales and potential sticking points for developers and managers to identify.

Lack of Internal Education


The central issue that emerges when outsourcing any activity is that the expertise and intellectual property is kept at arms length from the business. By signing up to a digital marketing firm, you are seeing social media content, search engine optimisation and video creation remain practices that are not understood within the four walls of the company. This forces a reliance on these outsourced parties to return and repeat the process, a cycle that can be hard to break.

Consistency of Brand Messaging


Does the recently hired digital marketing firm understand your core business strategy? Do they have inherent knowledge of the brand messaging you are attempting to communicate to? What about your target demographic and their requirements? Should one party be utilised for a project and another the following week, how do you guard against inconsistencies? These are problems that emerge when enterprises cannot offer a coherent strategy and vision for incoming developers and analysts.

Time Management


One of the main benefits of opting for a digital marketing firm through an outsourced property is the capacity to sit back and let this system automate itself into operation. By utilising a firm that has the experience and expertise to carry out the task, you have more hours in the day to focus on other core activities such as customer service, inventory management and planning for long-term projects.


What must be taken into consideration is the need to locate a digital marketing agency, open a dialogue with them, enter into consultations and keep tabs on this project throughout each individual phase. Whilst outsourcing through this field should in theory open up your schedule, there might be added deliberations and details that have to be ironed out, minimising the free time you might have calculated for to start with.

How To Monitor Performance


Just what will be the metrics that your outsourced digital marketing firm will utilise? There will be a myriad of different analytical frameworks and diagnostic tools to illustrate whether or not a project has met its core objectives. This is a facet that a business should have an understanding of to ensure that their investment is put to good use. From the call to action (CTA) and click-through rate (CTR) that helps to define the success of an online initiative, both parties should know what constitutes a warranted outcome.



There are some safeguards that can be put into place when examining the merits of a digital marketing firm, but do not mistake them for guarantees. This will include speaking with professional references and peers in the field, by cross-referencing their testimonials and running a cost analysis on their services against an internal marketing strategy. If those benchmarks have been met, then you will be empowered to enter discussions with greater confidence and more awareness.

How IT is changing the face of business

How IT is changing the face of business

IT is an important and ever present part of the modern business – ultimately the success of a majority of current businesses can be characterised by technological advancement. Where not much can be classified as “change” in business operation and principle since the industrial revolution, the introduction and increase in trend of IT has brought about a dramatic wave of change and opportunity for businesses alike.

The very introduction of technology into the business world has changed the aspect and way in which businesses operate – changing the face of business through IT development and most importantly, the adapted access and mobility as brought about with it. With this in mind, there has never been a better time for a beginning and sustaining a prosperous career in the field through IT internships.

Mobile solutions provide access to sales, content marketing and customer relations at the click of a button – or more commonly, the touch of a screen, almost anywhere and everywhere at any given point in time. By implementing such an advancement within the business space, companies have achieved the freeing up of staff tasks, effective resource allocation and, most importantly, given themselves the opportunity to expand and grow to the digital customer.

Closely tied to the idea of increased mobility is cloud computing which allows businesses of varying sizes to move parts of their operation to third party servers via the internet. The notion of cloud computing ensures small businesses can benefit from greater access to resources that otherwise would’ve been cost prohibitive. An internship can offer access to a large and infinite database of demand for cloud software that will continue to grow into the future due to the great sense of success already exhibited by small businesses.

Data segmentation through analytics has also undoubtedly changed the face of business in the sense that analytic services account for the direct targeting of a minute and specific customer base that can only be identified by greater understanding of customers. Such analytical services provide cost advantages in the sense that specific targeting will provide a greater return on marketing efforts, a simple Google account provides information on when, why and where your customers are from allowing direct targeting of these groups in the future. Internships provide the perfect starting point to forge a career in data analytics which through the competitive advantage generated will undoubtedly be a successful one.

Arguably one of the greatest impacts technology has had upon business is connectivity and allowing for increased ease in staying in touch with clients and further employees. Text and video has established a platform for contact that is often immediate and more intimate, prompting efficiency and more importantly ensuring reliable and timely outcomes to pressing business issues. Not only has IT allowed for more-timely and better handling of business issues but also allowed for better connectivity between customers allowing targeting email blasts to promote interest and in turn profits.

The ability to establish employment in communication software which is always developing and enhancing towards the generation of a web of real time information ultimately offers endless possibility. As we all acknowledge social media is ever present in all aspects of modern society including businesses. Social media is closely tied to networking and ensuring the expansion and full utilisation of a massive audience on a global scale. Ensuring a positive and inviting digital footprint allows companies’ access to a market far greater than prior to social media and can in turn benefit greatly from the proper development and care of a business’s social image.

An IT internship can open the door to a career of prosperity in a field that has undoubtedly reshaped business today and will continue to in the future. IT provides significant benefits to businesses which simply can’t be forgone as eventually the demise of a business is imminent if IT is not fully utilised.

Businesses must understand how technology affects their business both positively and negatively and adopt or avoid practice in order to sustain competitive advantage. Given the sheer power of IT to generate a profitable and sustainable business, careers in the field are prosperous today and will be into the future with an internship accounting for the perfect starting point.